Google review removal · United States
We build the documented case that proves it, and submit it to Google under the specific policy it breaches. If the review doesn't come down, you don't pay.
Send us your Google listing and we'll tell you within one business day which of your reviews are removable and which aren't. No charge, no call required.
Review under challenge
"Terrible. Avoid this place."
Evidence submitted
Illustrative structure, not a specific client case. This is the shape of what we file — an evidence record, not a flag.
Why flagging it yourself rarely works
The report button in your Business Profile sends a review into automated assessment with almost no context attached. You select a category, the system checks the review against a pattern, and in most cases it comes back untouched. Nothing you know about the reviewer ever reaches anyone.
A case works differently. It names the specific policy provision breached, and attaches the record that supports it: account age, posting pattern, geographic mismatch, timing across multiple reviews, and the absence of any transaction on your side.
That's the entire difference between a flag and a case. It's also why we screen every review before submitting — if the evidence isn't there, we tell you, and we don't file.
What qualifies
Nearly every case we take comes down to a single question: can we show this person was never a customer? Where the answer is yes, the ground is documented and the case is strong.
No booking, no invoice, no appointment, no file. The reviewer describes an experience that has no counterpart anywhere in your records.
Ground · Fake engagement
Posted by someone with an interest in the rating rather than an experience of the service. Usually visible in the account's wider posting history.
Ground · Conflict of interest
A cluster of one-star ratings landing in a short window, often from accounts created around the same time, frequently with no written content.
Ground · Coordinated inauthentic activity
A negative rating paired with a demand for payment to take it down. Google runs a separate reporting path for this, with better outcomes than standard flagging.
Ground · Review extortion
The reviewer is describing a real experience, but not with you — a similarly named business, a former occupant of the address, or the wrong branch.
Ground · Off-topic
Reviews containing personal attacks on named staff, harassment, slurs, or personal information about employees or other customers.
Ground · Restricted content
A genuine customer who had a bad experience and said so. Those reviews are protected opinion, they don't breach a policy, and no legitimate service can remove them. If that's what you're looking at, we'll say so on the call rather than take your money — the honest answer there is a public reply and more recent reviews, not a removal.
Compliance
The FTC's Rule on the Use of Consumer Reviews and Testimonials took effect in October 2024. Among other things, it prohibits suppressing genuine negative reviews through unfounded legal threats, intimidation, or false accusations — and the liability reaches both the business and the service it hired. The first warning letters under the rule went out in December 2025.
This is the reason we decline cases. A service willing to remove a real customer's honest complaint isn't solving your problem, it's handing you a new one with your name on it.
We pursue only reviews that breach a policy Google publishes. We file through Google's own reporting and appeal channels. We don't use fake accounts, mass false reporting, or legal threats against reviewers. Every case we submit is one we'd be willing to have read out loud.
This page describes our practice and is not legal advice. If your situation involves defamation or an active dispute, talk to a lawyer in your state as well as to us.
Process
Send us a link to your Google listing. We read through your reviews against the policy grounds and reply within one business day telling you which ones are removable, which are borderline, and which are genuine feedback you're stuck with. No charge, no call, no obligation to go further.
If the audit turns up something worth pursuing, we'll set up a short call — fifteen to twenty minutes — to go through what evidence exists on your side and how strong each case is. You get a straight answer before anything is filed, including on the ones we'd decline.
We compile the evidence record and submit under the named policy ground. Where a first submission is dismissed, we escalate rather than stop — the appeal and support routes are used deliberately, not spent on the first attempt.
Google decides. If the review comes down, you're invoiced. If it doesn't, you aren't — and on batch work, any deposit is returned in full.
Pricing
No retainer, no monthly fee, no processing charge. Stated in full here so nothing appears later that wasn't on this page.
No deposit. Charged only once the review has been removed. If it stays up, there's no invoice and nothing to reclaim.
50% deposit before we begin, refunded in full for every review Google doesn't remove. The balance is invoiced only on the ones that come down.
50% deposit before we begin, because the case-building volume is substantial. Refunded in full for anything Google doesn't remove.
Image and video reviews follow a separate removal path and take more work to document. Same terms — no removal, no invoice.
The review audit and, if it's worth having, the call that follows. Always free, whether or not you go ahead.
About
EPG Reputation is an online B2B services company. Review removal is one of the services we operate, alongside other online business services, and all of the work is done remotely — case files are compiled and submitted online, which is how this work is done regardless of where anyone is sitting.
We're based in Kosovo and work with businesses in the United States and across Europe. There's no local office and no field visit, because the case never leaves the internet.
We don't publish client names or testimonials. Businesses come to us because their rating has been damaged by people who were never customers, and most of them would rather that not be a matter of public record. That's a reasonable position and we respect it.
What we will do is talk you through comparable cases on a call, and tell you honestly how likely yours is to succeed before you've paid anything.
Questions
No, and anyone who does is telling you something they can't control. Google makes the decision. What we control is the quality of the case put in front of it, and what we guarantee is that a review that stays up costs you nothing.
The report button submits a category selection into automated assessment. A case names the specific policy provision breached and attaches an evidence record supporting it — account history, posting patterns, timing, and the absence of any transaction on your side. It also doesn't stop at the first dismissal.
Most cases resolve within one to two weeks. We won't promise you Google's timeline, because we don't control it — what we commit to is submitting within 48 hours of assessment and escalating rather than stopping at a first dismissal. Larger batches take longer, and we'll give you a realistic range for your specific situation before you commit to anything.
Yes. We submit documented cases through Google's own reporting and appeal channels, under the policies Google publishes. We don't use fake accounts, mass false reporting, or any form of manipulation — which is the same practice our clients are coming to us about in the first place.
It happens, particularly with competitor and ex-employee cases. A repeat post from the same person after a removal is usually a stronger case than the first one, because the pattern itself becomes evidence. Tell us and we'll look at it.
Yes. We've worked primarily with businesses in Germany and are now taking on US clients. The process is the same; the legal backdrop differs, and we'll explain what that means for your case on the call.
Contact
Email us a link to your Google listing and we'll read through your reviews against the policy grounds. You'll get a straight answer within one business day on which ones we think we can remove — including when the answer is none of them.
By email
contact@epgreputation.comInclude your business name and a link to your Google listing. If particular reviews are the problem, point them out — otherwise we'll go through the profile ourselves. There's no charge for the audit and no call required unless you want one.